The Future of Your Business Depends on Your Ability to Maximize the Future Value of Your Customer.

Read that line again. Let it sink in. That’s the ethos behind my K.E.E.P.™ marketing system.

Any marketing advice that only talks about finding customers, without talking about keeping them, is selling you a false bill of goods.

K.E.E.P. boosts both conversion and retention and is built around emails – the fuel of any marketing campaign.

Whatever you’re trying to promote, email is the driver:

  • Trying to get more butts in seats for your live event?
  • Want to crank up sales of a new online course?
  • Need to build up leads for your consulting service?
  • Seeking more subscribers for your membership site?
  • Looking to upsell your free trial Saas users to the paid product?
  • Promoting a webinar to pitch your coaching program?

It ain’t happening without email.

As Google and Facebook continue to slap us with unpredictable algorithm changes and the cost of paid ads continues to climb, it’s more important than ever to invest in email marketing.

Fortunately, it’s an investment that will pay you back in spades: the ROI of email is 4x higher than direct mail, paid search and other marketing vehicles [DMA and Demand Metric].

K.E.E.P. also focuses on your brand positioning, because if you don’t have a deep understanding of who you serve and you can’t communicate your unique value, then all your marketing tactics won’t count for squat.

KNOW

  • To retain more customers, you have to attract the right people in the first place.
  • That means you must KNOW your Customer, your Brand Values and your Story.

Your
Customer

  • Buyer Personas
  • Voice of Customer
    Research

Your
Brand Values

  • Value Proposition
    Creation
  • Brand Voice
    (Style Guide)

Your
Story

  • Website Copy
  • Elevator Pitch
  • Signature Story
  • One-Sheet
  • Case Studies

EMPOWER

  •  Whether you’re selling SaaS products, a membership site or an online course, you need a smooth onboarding process that encourages your trial or initial customers to continue on.
  • I will help you create an onboarding campaign that empowers your customers to achieve quick wins with your product or service and develop the confidence to stay.

ENGAGE

  • If you don’t engage your members, they will leave. Great customer engagement builds loyalty, advocacy, referrals and grows customer life-time value.
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter [McKinsey] and remains the most effective way to build a relationship with your customers.
  • We boost your customer engagement, retention and revenue with personalized, personality-packed email sequences: 

PROFIT

  • You need Upsell, Event Marketing and New Customer Acquisition
    Campaigns that drive profits.
  • I will build email-driven sales funnels that create trust, overcome buyer resistance, and position your offer as the solution to your members’ needs.
  • This is the art and science of persuading people to buy without them feeling sold.
  • Webinar/Videos
  • Autoresponder Emails
  • Sales Page
  • Thank You Page
  • Facebook Ads & Google Ads
  • Event Landing Page/Website
  • Autoresponder Emails
  • Thank You Page
  • Facebook Ads
  • Advertorial/Landing Page
  • Webinar/Videos
  • Sales Page
  • Autoresponder Emails

K.E.E.P.™ your hard-won customers.