Why Subscribers Leave And How To Hold Onto Them

I’m thinking of cancelling my subscription to The Economist.  When I first subscribed a few months ago, I enjoyed the novelty –  or perhaps, nostalgia – of receiving a printed magazine in my mailbox every week.  On Sunday afternoons, I would park myself on the sofa and thumb through the latest issue. I enjoyed the stellar reporting and analysis, but truth be told, I also enjoyed fulfilling my own internal perception of being a well-informed global citizen. Subscribing to The Economist made me feel good about myself. To paraphrase Seth

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