Nkiru Asika

My name is pronounced Inkeyroo …and it means “The future is greater than the past.” 

Or as my late dad used to say, “The best is yet to come.”  Words I live by.

I’m a Nigerian-born, UK-raised, U.S.-trained, Toronto resident.

Proud Mum of 2 gorgeous beings.

I Love: God, Old School Hip-Hop and Tea. I was also in a secret marriage to the late, great Prince (so secret, even he never knew). If you don’t know who Prince is, please leave this website immediately.

Conversion Copywriter.
Marketing Strategist.

You don't need just a writer.
You need a strategist with killer copy chops and the mind of an entrepreneur.

Look no further.

I’ve worn many hats – award-winning journalist (National Press Club of America), reality TV producer (yes, I am responsible for dumbing down the minds of millions), and strategic communications executive.

But I’m an entrepreneur at heart.

I’ve hustled on three continents doing everything from selling Bulgarian wine in Nigerian street markets, to launching a hip-hop themed sandwich shop, to producing major conferences.

I’ve made money.

I’ve lost money.

And I wouldn’t trade a second of it.

I’ve also nurtured entrepreneurs.

I founded and ran a social enterprise and co-working space dedicated to growing creative and digital entrepreneurs.

Nothing is more rewarding than being a step on the journey that takes someone from an idea to a living, breathing business.

The thread that ties my diverse background together is writing – whether for information, entertainment, promotion, education or sales.

When you hire me, I bring everything to the table…

…my varied writing and marketing experience, my business knowledge, and my passion to see you succeed.

Having schooled and worked on three continents (Africa, North America and Europe), I can serve clients anywhere in the world, especially those looking to sell into the US, Canada, UK or West African markets.

As a trained journalist, I go deep on research to unearth hidden gems. And I respect deadlines.

As a seasoned marketer, I go long on strategy to plug the leaks in your sales funnel and give you a 30,000 ft view of your business.

It’s easy to get bogged down in the day-to-day weeds. I’ll help you find clarity and perspective.

As a professional copywriter, my mission is to make you more money. I’m not here to string pretty words together.

I help you get into the heads of your prospects and build trust, so they’re primed to buy….and keep on buying.

If you think we can vibe, it would be my absolute pleasure to work with you.

Yeah, But Do You Have Any… Like… Education?

I do actually. Quite a lot. 

In addition to several courses in copywriting and digital marketing, I have a B.A. and M.A. in History from the University of Oxford, UK and a Master’s in Journalism from the S.I. Newhouse School of Communications at Syracuse University, N.Y. 

I’m also proud to serve in the following volunteer leadership positions: 

  • Board Member & Vice-President, Special Interest Groups of the International Association of Business Communicators (IABC) Toronto Chapter and Chair of the Professional Independent Communicators sub-group.
  • National Director of Marketing of the Canadian Black Chamber of Commerce.

You can also scroll through my LinkedIn profile here.